You do not always have to adhere to this, of course, because there must also be room to respond to current events. But it is a good guideline and it gives you an overview of what you want to publish, when, for whom and where. Because of course content is not only about blogs on your own website, but you can also opt for vlogs that you post on Facebook, an infographic on an external website or a podcast on Spotify. Make sure that the topic the shape and channel suit your persona. Do you have all this clearly in mind? Then you can move on to the next step: immerse yourself in the persona.
Example of a content calendar. Put yourself in your persona. Who is it? Because you describe a persona in great detail, it almost becomes a real person. moving into context you phone number list are the packet the data your target group and you learn to understand who you are communicating with. This way you know what their goals and challenges are, but also their fears. At Pure Internet Marketing we also work with personas. For example, I may be blogging for Hendrik the experienced entrepreneur, or Vera the online marketer. Each with its own position in an organization, different goals.
The associated challenges and its own level of knowledge of online marketing. That's why before I start blogging I always start by going through the persona and try to put myself in his or her shoes. Do I perhaps know someone who could be Hendrik or Vera? And how could I make this blog attractive to those, make it relevant and interesting? To learn more, you could take a look at LinkedIn to see which groups they are active in and which messages they respond to. And do you ever sit around the table with similar people? Then think about the questions they ask you.