So You Think You Know Your Target Market

Be Customer focused - What the customers want, need and the best solutions are the things you need to know. Your main job is to find out what these are. Consistency - Marketing is like a pumping heart. It is continuous and unfailing. Make it a habit to include it in your business activities. Educate - Be the expert and share edifying points to your prospect as to what you can offer them for their most pressing needs.

Repetition - Place your business in front of your email list target market where they can repetitively see you. It has been suggested by research that prospects need to come across your business for about seven to twelve times before they would want to procure. Identify target market - It is very important for you to know who will need your product or use your service. In today's business environment, mass marketing is too expensive for a shoestring marketer and doesn't necessarily work.

Usability - make sure that your materials and even sales processes are easy to use. You don't want a confused customer. If customers are confused, they walk away. Be Visible - There are over 4,000 ads everyday and each consumer is exposed to this number of ads each day. Make use of as many marketing platforms as you can to ensure maximum exposure.