Local SEO tools

Let’s bring things to a close with a few local SEO tools you may find useful.

Google Business Manager

Google Business Manager, formerly Google My Business, is how you manage your Google Business Profile. Signing up for it is completely free and is something every local business owner should use.

Google Search Console

Google Search Console is a free tool for monitoring your website’s search performance. It tells you how much search traffic you’re getting, where it’s going, and what keywords it’s coming from.

Ahrefs’ Rank Tracker

Rank Tracker lets you track up to 10,000 keyword rankings for “regular” organic search by country, state, city, and even ZIP/postal code.

Ahrefs Link Intersect

Our Link Intersect tool lets you find websites that link to multiple competitors. This is useful for finding relevant local and industry-specific citations.

Grid My Business

Grid My Business shows map pack ranking positions for a keyword in the area around your business. It’s freemium and is useful for understanding if and where local searchers are likely to see your business.

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Yext

Yext is a tool for syncing and managing business information across multiple listings. It’s useful for keeping citations consistent, although you can do this manually.

Google Keyword Planner

Google Keyword Planner is a free keyword research tool from Google. It’s a useful source of search volume ranges at the local level.

Keep learning

Hopefully, you now have a pretty good understanding of how local SEO works. If you want to dig deeper and continue learning, check out these resources:

How to Do Local Keyword Research

Local SEO Solutions: 8 Tips to Boost Local Rankings

How to Build Local Citations

9 Easy Local Link Building Tactics

How to Optimize Your Google My Business Listing in 30 Minutes