We've been talking a lot about modular construction lately, and for good reason. It's a great way to streamline and speed up email development. And with the growing demands of messaging teams, it's time to put scalable systems in place to help us keep up (and not burn out). This is where modular construction comes in. It leverages reusable content blocks that can be put together in different combinations. Think of them as Legos, but for email. If you're new to this concept, check out our Modular Building 101 blog for an overview. In this blog, we'll help you get started, both to prepare your business case and to create modules in Litmus. What are the different modular components of Litmus?
Before we dive in, let's cover a few terms we refer to when we talk about modular construction at Litmus. Extracts Snippets are reusable content modules ideal for commonly used elements in email designs. They are the most flexible type of module and are editable in the email or template they are included in. Here are some components that make good E-Commerce Photo Editing Service snippets: hero blocks, primary/secondary, tertiary content blocks, and CTAs. partial Partials are global, dynamic and reusable modules that can be used in multiple emails. Changes made to a partial will apply to every email or template where that partial is referenced, saving time and eliminating the possibility of forgetting to update an email or template. Components that make good partials include: headers, footers, CSS reset and base styles, breakpoints and responsive styles, and spacers.
Models Templates allow your team to quickly create on-brand, error-free emails. Instead of having to rewrite an entire email every time you send, you can simply add copy, images, and links to an existing template before testing it and sending it to your subscribers. Design Library The Design Library is where you will store your code modules in a centralized location. When building in Litmus, you can pull snippets and partials saved in your design library into your emails. How to get membership to start modular construction? By far, the biggest barrier to adopting modular construction is time. In order to have time on your calendar to build a reusable code library, you will need buy-in from your management team. Each organization has a different approach to securing buy-in, but we hope the following will help you show the value and importance of investing in modular construction.