How to Maintain Email Deliverability When Switching Marketing

Congratulations! You've worked hard to verify, test, test, convince email list stakeholders, and more to get to the point where you're ready to transition to activecampaign, the industry leader in customer experience automation. How do I get started with deliverability? Read deliverability in your first 30 days, which will set important expectations for switching providers (including the possibility of temporarily low open rates). Don't skip this read! When it comes to switch logistics, there are a few loose ends to iron out before you open up your shiny new platform and test deliverability. These include:export data from your old provider update domain dns create a volume-based warm-up plan leverage the reputation your domain has built1.

Export data data is our best friend in the world of deliverability. Measuring trends over time is the only indication of healthy or declining inbox placement. As for data to export and bring with you to a new platform, the more the better. You may run into email list limitations with what a particular platform lets you export, or what data is available to start with, but whatever you can grab is definitely better than nothing. This data will allow you to target and segment your contact list to protect your inbox placement. The goal here is to identify contacts who engaged in the last 7 days, 30 days, 60 days, etc.

To lay the groundwork for your warm-up plan and future email list messaging strategy. The following data may be useful: subscription status and subscription date(s)method of joining and date(s) of joining date the last email was opened, date the email was last clicked, and date the site was last visitedbounce status overall open rates in period x, overall clicks in period x, overall unsubscribes in period x, overall bounces in period x, and engagement statuspro advice! Anything that is a "Date", be sure to import into activecampaign as a date custom field. For engagement levels, a tag usually works best so you can easily add/remove conflicting information. 2. Update domain dns be aware of your current dns settings and which records]