3 Types of Searches and How to Target Them

If you’ve been in the world of SEO for a while, then you’ll almost certainly know about the three types of searches: navigational, transactional, and informational.

These have been around for years, and there are hundreds of blog posts talking about them.

But how relevant are these three types of searches in 2021? And how exactly do you target them?

In this post, we’ll dig a little deeper into that.

The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.

But first, let’s make sure we’re on the same page…

What are navigational, informational, and transactional searches?

Let’s begin by explaining the ‘traditional’ definitions of these search types:

Navigational

Navigational searches are where someone is looking for a specific website. For example, if someone types “netflix” into Google, that’s a navigational search because they’re almost certainly looking for Netflix’s homepage.

Google knows this, which is why Netflix ranks in the top spot:

But navigational searches aren’t always just brand names. If someone searches for “iphone 12 amazon,” that’s also arguably a navigational search. Although the searcher is looking for a specific product, they’ve already decided where they’re going to buy it from—Amazon.

Again, Google understands this. Amazon is in pole position:

Here are a few more examples of navigational searches:

• “apple”

• “iphone”

• “tv plus”

• “apple education store”

Transactional

Transactional searches are where someone is looking to purchase something specific, but hasn’t yet decided where to buy it from. For example, if someone searches for “buy treadmill,” that’s a transactional search. It’s clear from their language that they’re looking to make a purchase. They’re not looking for information.